During media megaconglomorateNews Corp ’s earnings call — which owns publisher HarperCollins — the Dark Lord Rupert Murdoch reveals , “ We do n’t wish the Amazon manikin of $ 9.99….we think it really devalues Word and hurts all the retailers of hardback script . ” Ruh roh .
And here ’s the deathblow : Murdoch enjoin News Corp ’s deal with Apple “ does allow some flexibility and higher prices ” and now Amazon ’s uncoerced to renegotiate .
It seems viciously clean that every publisher is going to budge to the agency model : They set their own terms for books , and whoever ’s selling it takes a cut . Sure , they get less absolute buck per book than selling it wholesale — say , betray it to Amazon for $ 15 , who takes a $ 5 reach to sell it for $ 9.99 — but they ’re convinced it ’ll preserve the value of Scripture . I ’m sure that ’s incisively what ’s going to hap when ebook damage everywhere creep up by several dollars — the great unwashed will totally think they ’re deserving more . [ MediaMemo ]
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