Applejust announcedthat its iMac batting order will get a meaningful update thanks to 9th - generation Intel Core i9 processors and a Vega artwork selection . This is a big deal for iMac great power users , but for me , an almost iMac power user , I ’m feeling shamefaced . Is Apple just going to keep stuffing new chips into its flagship desktop , ignoring innovational design , until I drop dead ?

I do n’t acknowledge . This unexampled MacBook update is coolheaded , though , since Intel ’s i9 processorsare substantial pieces of hardware . you could now buy a 27 - column inch iMac with a 5 K Retina presentation , a 3.6GHz ninth - gen i9 C.P.U. , and a Radeon Pro Vega 48 GPU for $ 3,150 . If you max out the specs with 64 GB of RAM and a 2 TB SSD drive , that iMac will cost you $ 5,250 .

That ’s not the chinchy option , of course . Apple is offering a slew of fresh configuration for both its 27 - inch and 21.5 - in iMacs , commence at $ 1,300 . In every slip , the novel iMacs front just like the onetime iMacs , but they have fresh guts . The newfangled iMacs are also on equivalence withthe lately refreshed Mac Mini lineup . The fact that the Mac Mini sound a full five year without an update might lead you to wonder whether Apple even manage about these silly screen background data processor any longer . After all , the company ’s futureis all about services .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Again , I do n’t know ! It does always seem strange that Apple likes to stuff new chipsets into former data processor and call them new again . “ Refreshed ” is the word the PR teams like you to use . As someone who ’s worked on a 2012 iMac since it was new , I also have to admit that I do n’t have many complaint with the computer ’s design . It seemed like an instant classic seven years ago , although today ’s news leaves me wondering what I ’m missing out on with so many innovations in desktop design .

Take the Microsoft Surface Studio 2 , for instance . That ’s also a beautiful computer thatcan simply do things an iMac ca n’t . The Surface Studio 2 is what it would be like if Apple make a giant iPad , put it on a perfect flexible joint , gave it the same kinds of graphics and computing power , and call it a desktop . A giant iPhone on a hinge would , honestly , be more intriguing than the current design of the iMac .

At the same time , I ’m not hear to throw my iMac out the window . It ’s a fine computer in the same way that an iPhone 5is a fine headphone that can probably still make phone Call . Only believably . Folks who are fans of Apple invention might feel punctually disappointed that the society go along to reuse old pattern while adding new components — many of which are far from the best — and calling the final product United States Department of State of the art . That ’s what the unexampled iMac lineup feels like . Sure , you could get a big desktop estimator for at least $ 3,000 . If you ’re hungry for the very best hardware , you may grease one’s palms an iMac Pro with 256 GB of memory for up to $ 16,000 . It still looks more or less like the 2012 iMac on my desk , though .

William Duplessie

data processor are n’t just about looks , and I ’ll be the first to admit that . After too many long time of moribund desktop purpose , though , one has to marvel what Apple ’s avoiding . Is the company really just trying to squeeze as much revenue out of a celebrated design ? Or is it plainly afraid to create something utterly novel and truly rotatory ?

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