Eli Harari , CEO of Sandisk ( the man ’s number 2 PMP shaper ) recently admitted what ’s been obvious for long time : Apple dominates the PMP market place in the US so thoroughly that all other products are relegated to niche status .
Harari is in a unique position , in that while his company does compete with the iPod line , they ’re not vulnerable in the same way your Creatives , irivers , and Cowons of the populace are . flashbulb memory chips , not PMPs , are Sandisk ’s primary product , so they can get away with this kind of admission of licking ( or reality ) . And in fact , while Samsung , not Sandisk , is Apple ’s master supplier of fanfare chips , Sandisk still reaps a ton of money from Apple good manners of licensing fees on its many inventions . Still , it ’s bracing ( energize , even ) to get word such forthrightness from a CEO . [ CNN ]
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