Netflixacquired the Roald Dahl Story Companyin 2021 — but it ’s been tapping into the source ’s vast catalog since 2018 , when it inkedan animation - specific dealto lend his work to the streamer . However , when you think “ Roald Dahl , ” Netflix is n’t precisely the first thing that comes to thinker ; recently , the quick association is either “ Timothée Chalamet ” or “ off - steel , AI - generate attractionthat went viral for beingso surprisingly terrible . ”

That ’s not to say the pennon has forget about its worthful andexpensiveIP ( in 2021,the Hollywood Reporternoted that while terms of the full catalogue - rights trade were not made public , the 2018 animated deal was fora reported“nine figures ” ) . project created under its umbrella have included 2022’sMatilda the Musical , starring Emma Thompson and Lashana Lynch ; Wes Anderson ’s 2023The Wonderful Story of Henry Sugar , which won a short - film Oscar and was come after by three more Dahl boxers also steer by Anderson ; and animated filmThe Twits , due later this year from Phil Johnston(Ralph Breaks the cyberspace ) .

And now , Netflix has announced its in vogue Dahl project , its first to make use of arguably Dahl ’s most popular creation : Charlie and the Chocolate Factory . ( AsTHRpoints out , Chalamet’sWonkafilm , released in late 2023 , pre - dated the Dahl - Netflix deal . ) Weirdly , though , it takes a clew from another of Netflix ’s big - just the ticket franchises , Squid Game , in the phase of a reality competition calledThe Golden Ticket .

Golden 2

© Netflix

WhileSquid Game : The Challengewas bothcontroversial and confusing , it was alsoa big hitting — and you see how some enterprising producer was able to rend “ secret plan show ” out of Dahl ’s original book , which follow a group of kids and their parents who , after snag those elusive golden tickets , find themselves in the running to inherit Willy Wonka ’s antic mill . Unlike the fictionalSquid Game , the also - ran characters inChocolate Factoryaren’t cut down with machine gun for hire , but they do face some dreary consequences — include being dumped down a garbage parachute and turning into a gargantuan blueberry .

The Golden Ticketis still in the cast phase , but Netflix is only debate applicants 18 and up , so no actual tyke will be put through its paces . Details are scarce this early in the process , buta press releaseposted on the streamer ’s Tudum site billsThe Golden Ticketas “ an all - new reality competition barrack by the bold and imaginative universe of Wonka . ”

It continue : “ Just like Charlie Bucket and the other children in Roald Dahl ’s original 1964 novelCharlie and the Chocolate Factory , a radical of lucky contestant will have the prospect to ill-treat into the whimsical wonderland — and to enter , you ’ll need a coveted prosperous tag . To achieve sweet-scented success in this gamey - interest societal experiment , player will have to adapt and strategize , as a gilded slate only gets you so far . Wonka ’s guests must withstand game , tests , and enticement designed to prove their instincts , resiliency , and power to thrive in the chaos of a retro - futuristic dreamscape . ”

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Oompa - Loompas not include , apparently , though there ’s always a chance your Netflix addition might come back to haunt you , a la wretched Mike Teevee . you may train out how to apply for the show atthe casting website , which take someSquid Gameconnotations back into the picture by callingThe Golden Ticket“a societal experiment like no other ” and promising a “ Brobdingnagian prize . ” What could go wrong ?

require more io9 news ? Check out when to carry the latestMarvel , Star Wars , andStar Trekreleases , what ’s next for theDC Universe on picture show and telly , and everything you call for to roll in the hay about the future ofDoctor Who .

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