If you were hoping that the shelves of your local computer memory were going to be filled by new characters and ideas in the next year , metre to ratchet back your expectations . Word is , everything fresh is onetime again .
The recentLicensing International Expoin Las Vegas showcased the Modern conservativism . Warner Bros. Consumer Products executive VP of domestic licensing and world selling , Karen McTier summarized the feeling :
What is new is what is old … What retailers need is proven successes . In this environment they ca n’t take any chances .
What this ’ll mean for us is more promotional push on honest-to-goodness familars like the DC Comics superheroes , Transformers , Spider - Man and Harry Potter , and less spotlight available for new characters ( Although the expo did show a energy for James Cameron ’s Avatar ) . Whether this creates a feedback loop wherein Hollywood and television executive will believe that there ’s no need for fresh characters and stories is unresolved to question , but you only have to look at the current cult for remaking and reboots to see how easy it would be for storytellers to start to conceive that …
Studios find answers at licensing expo[Variety ]
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