The Olympic Games are often a semisweet milepost for a city , fill up witheconomic and political ups and downs . But it would look that Oslo ’s 2022 breathing in are set for success in the deal of Norse design firm Snøhetta , which has executed one of the most graceful Olympic bids in history .
The fact that Snøhetta was chosen to project the bid is certainly no surprisal ; the Norse house is globally renowned for its work ( which you ’ll be able to retrieve inTimes Squaresoon ) . But the determination to select Snøhetta was one of the most intelligent movement by Oslo ’s committee because it keeps all the design elements of the tender under one ceiling . Snøhetta ’s virtuoso grip of graphic design , architecture , and urban preparation permit the house to make an integrated proposal that consider the holistic shock of the games on the city .
Thepitchandprocess behind the bidare now public after it was presented to the International Olympic Committee during the Sochi game , and it includes three major concepts that attest the smart thinking behind Oslo ’s scheme . Let ’s take a look .
A logo-less logo
One of the biggest challenge for any Olympic play is buy - in — get the residents to agree that hosting a gargantuan city - broad event is in their best interest . To introduce the concept in a cohesive but non - confrontational mode , Snøhetta blend in with what they ’re calling a “ logo - less ” identity — a sparse , colorful circle of nontextual matter that conveys receptiveness .
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The letterforms of O - S - L - O and 2 - 0 - 2 - 2 make just about the most unadulterated geometry ever , allow for the indistinguishability to be composed with a few childlike shapes . The vividness , although inspired by the bold Olympic rings , are represented in a more muted Nordic pallet that stays true to the acculturation ’s personality .
The thin nature of the logo and use of negative space ( you might even see it as bare ) works to the citizens committee ’s advantage . the great unwashed would recognize and call up the bid when it was put to vote in a urban center referendum , but it would n’t feel like the games were already packaged and develop without their input . Not all Norwegians seem convincedthe games are good for the city , however , criticizing it as too expensive and potentially corrupt .
“Games in the City”
We get wind all too often about the crazy ontogeny frenzy that attach to the Olympic Games , with metropolis erecting expensive stadiums at far - flung venue ( that sometimes involve vest in monolithic substructure just to get people there ) . Oslo ’s approach is all about “ Games in the City”—presenting the events within the setting of the existing urban environment , with a sustainable focusing .
“ Compact and urban ” is the oral communication used on the site , and this gestate over to the architectural translation for proposed new building . Each of the newfangled venues are part of a bombastic urban development visual sense for the city ’s shopping centre . Snøhetta includes architectural elements and signage that do n’t look like they were slap over the existing urban designing , rather they palpate integrate into the fabric of Oslo .
add together to the attention to city - across-the-board shock — again , this is the stunner of the one - stop pattern shop — Snøhetta also plan the feasibility study for the games . So the couturier are purport new development while take care closely at provision and environmental constraints that the city might present .
In addition , all the venues will be located within a six - mile radius , requiring minimum transportation solutions — which is incredibly impressive for any emcee city in the account of the Olympics .
Friendly winter sports
If you think of the ideal place to celebrate cold - weather sport , it probably looks a lot like the exorbitant , snowy fjord of Norway . This geographical strength in spades gives Oslo an advantage — it ’s well - know for its leaning for wintertime activities ( compared to most of us who could n’t locate Sochi on a function until they won their bid ) .
Adding to that vibe , the designers designer commissioned gorgeous aery picture taking of C - covered landscapes that make Norway look like an alluring destination . But there ’s a playful constituent to the imagery as well , even an torch - presence , Olympic - attend anatomy carved onto a hillside .
Will Oslo ’s fair , well - plan bid aid it take triumph ? The other cities in the running are Kraków , Poland ; Almaty , Khazakstan ; Lviv , Ukraine ; and Beijing , China ( the outdoor snow events would be held in Zhangjiakou ) . Stockholm — perhaps the only urban center that could have given Oslo a streamlet for its money — dropped out originally this twelvemonth .
The winner wo n’t be announced until July 2015 , but this plan is substantial . If public opinion stake the game as well , I ’m think we ’ll all be heading to Oslo in 2022 . [ Snøhetta , Oslo2022 ]
ArchitectureCitiesDesignOlympic GamesOlympicsurbanismwinter Olympics
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