Step 2 : Stake Your ( Square Inch ) ClaimIn 1954 , Quaker administrator decided that the best way to beat up press for " Challenge of the Yukon" would be to actually give away bits of say Yukon to cereal customers . Certainly a far better prize than your median cheap , plastic thingamabob , deeds to substantial - inch tracts of Yukon Territory land could be found in every box of Quaker puffed rice and puffed wheat cereals . The company really sent a contingent of be - become EXEC up to Canada to bribe a 19 - acre plot of moose pasture . ( Along the way , one of the businessmen reportedly got frostbite . ) Quaker divvied the land up and , because binding deeds would have been too much of a pain for the Canadian administration to shell out with , printed up shammer - deeds in the name of the Klondike Big Inch Land Company . Step 3 : Fall Behind On Your PaymentsThe advancement , and subsequently the show , was a major hit . one C of thousands of boxes of cereal flew off the shelves and children across America became land - proprietor . However , once the campaign ended , it became clear that nobody knew what to do with the body politic . certain , mess of kids publish to Quaker asking about making improvements ( one reportedly even sent a toothpick fence he require erect around his portion ) , but there ’s really not a lot you may do with a square in — even the person who managed to hoard 10,000 share still had much less than an Accho . Eventually , Quaker just stop paying the taxes on the soil and the Canadian administration sold all 19 acres for a little more than the equivalent of $ 251 . By direct contrast , the current collector ’s terms for a Big Inch Land Company deed is somewhere around $ 50 .
