Photo: Daniella Midenge
Kourtney Kardashianis strutting her way into the fashion world one “boss lady” look at a time.
On Tuesday, the Poosh founder, 43, was announced as the new ambassador of fashion retailer BooHoo. She teamed up with the brand on a partnership that is grounded in her signature runway-worthy style and sustainable, conscious practices.
“When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet,” Kardashian said of the collaboration in a statement. “It’s been an enlightening experience speaking directly with industry experts.”
The campaign, which stars Kardashian, also gives fans a glimpse on what they can expect from the collection — and it’s giving range! From futuristic silhouettes and sophisticated outwear to timeless dresses, punk-rock ensembles and a bit of everyday Barbiecore, it embodies the lifestyle mogul’s influential taste.
Daniella Midenge
On the sustainability front, the collection will feature materials made from recycled fibers, traceable cotton, recycled sequins and recycled polyester for its faux leather pieces. The brand will introduce transparent practices for shoppers curious about learning more about the apparel as well.
Kardashian and BooHoo will also kick off the partnership with a series of social content capturing the star’s sustainable fashion journey alongside industry experts.
“There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements,” Kardashian added on her and the brand’s goal towards conscious style.
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From Poosh’sinternet-breaking candle collab with Goopto hercampaign with vegan chicken company Daringwith husbandTravis Barkerto this latest BooHoo partnership, Kardashian has proved time and time again that she’s always down for business.
In August, the mom of threeteased her upcoming business venturewith a bossed-up outfit — a structured patched-up blazer dress and stiletto heels — shared to Instagram. “It’s giving boss lady with business venture coming soon,” she captionedthe post.
On Tuesday, she unexpectedly dropped her new brand,Lemme, with a photo of her posing on a luxe velvet chair in nothing but an oversize “lemme” branded shirt and bubblegum pink knee-high stiletto boots.
While details on the brand have not been released, Kardashian revealed it has been a project five years in the making in a comment written on thecompany’s first Instagram post.
Travis Barker and Kourtney Kardashian.Cindy Ord/MG22/Getty
Kardashian has also had an exciting year in her personal life as a newlywed too.
For her walk down the aisle, she wore awhite lace Dolce & Gabbanna minidress(embroidered with the initials KKB) with a cathedral-length lace veil decorated with an embroidered Virgin Mary.
source: people.com
